Jävlaranamma is a Swedish swear word. You might say it if you drop the hammer on your big toe. But don’t worry, it also has a much more inspiring meaning than that.

Jävlaranamma is the closest equivalent to grit in Swedish.

It’s the passion, determination, drive, strength, stamina, perseverance, motivation & willpower to do what it takes to do the work required and keep going to get where you want.

But it also means courage, backbone, the ability to stand up for yourself.

All fantastic things that we all need!